Get found on Google and in AI answers

SEO, Local SEO, technical SEO and AI search optimisation (AEO and GEO). That is the whole list. We stopped running Google Ads so we could be very good at organic and AI search rather than adequate at everything.

Yes. We’re based in Sydney’s Eastern Suburbs and work with clients across Sydney, Melbourne, the rest of Australia and overseas. Search work doesn’t depend on being in the same city as you. It’s done remotely, with calls and reporting on your schedule. Where being local matters is suburb level Local SEO, and that’s where our Sydney knowledge earns its keep.

We don’t limit ourselves to one industry. We work with any business where customers find you by searching: trades and home services, professional services, ecommerce, health, hospitality and more. The technical foundations of SEO carry across every sector; what changes is the keyword research, the competitors and the questions your customers ask. That research is the first thing we do, whatever the industry.

AEO, or Answer Engine Optimisation, is the work of getting your business named in AI generated answers rather than only in a list of blue links. When someone asks ChatGPT, Google AI Overviews, Gemini or Perplexity for a recommendation, those tools quote sources they judge clear and credible. AEO means structuring your content so it answers real questions directly, marking it up so machines can read it, and building the authority signals AI systems use to decide who to cite. GEO, Generative Engine Optimisation, covers the same ground. It sits alongside traditional SEO, not instead of it.

Most businesses see meaningful movement in three to six months, though it depends on how competitive your market is and what shape your site is in to begin with. Local SEO and Google Business Profile work can shift faster, sometimes within weeks, because map results respond more quickly than organic rankings. Technical fixes show up sooner than content and authority work, which compound over time. Be sceptical of anyone promising page one in thirty days; that usually means tactics that cause problems later.

No. We no longer offer paid search or Google Ads management. We now focus entirely on organic and AI search: SEO, Local SEO, technical work and AI Search Optimisation. Ads can still be useful while the long term work builds, and any competent PPC specialist can run them alongside what we do.

Two things. First, we work on AI visibility as standard: most agencies still optimise purely for the traditional results page, while a growing share of searches now end in an AI written answer that never sends a click. Second, we do not sell ads. So when we tell you SEO is the right call for a goal, or that it is not, there is no other product we are steering you toward. We’re also Sydney based, which matters for suburb level local work, while serving clients nationally and overseas.

Yes, those are among the areas we work in most. Suburb level Local SEO means optimising your Google Business Profile, building location pages that serve each area rather than repeating the same text with the suburb swapped out, keeping your name, address and phone consistent across directories, and earning reviews steadily. The goal is appearing in the map pack when someone nearby searches for what you do. We have dedicated pages for SEO in Bondi, North Sydney, the Northern Beaches and the Sutherland Shire.

Book a free call. It takes about fifteen minutes. You tell us what you’re trying to grow, and we tell you whether we can help. From there we audit where you show up on Google today and whether AI assistants mention you at all, then give you a plan with clear priorities, realistic timelines and what it costs. The plan is yours to keep either way. Call 040 328 6134 or send us a note through the contact page.

Because search changed and we wanted to be good at one thing rather than adequate at two. Organic and AI visibility compound over time, while paid stops the moment the budget does, and the shift to AI answers has made being the recommended source more valuable than renting a position. If you want ads running alongside, we are happy to work beside a specialist who does them well.