AEO · GEO · AI search · Since 2013
AI search optimisation: AEO and GEO for Australian businesses
People are increasingly asking instead of searching. They put the question to ChatGPT, Perplexity, Gemini or Google’s AI Overviews, and the reply names two or three businesses. No blue links, no page two. If your business is not in that reply, you were never in the running, and no amount of traditional ranking fixes it on its own.
- AEO
- GEO
- Structured data
- Entity optimisation
- Content for AI
- Prompt monitoring
Working with businesses across Australia. Search since 2008; AI search since it started reshaping results.
What changed
Why ranking is no longer the whole job
For two decades the goal was a position in a list. Now a large and growing share of searches are answered above that list, by a system that reads the web, decides what it trusts, and writes a short answer naming a handful of sources. The user often never scrolls. Your ranking still exists; it just stopped being the thing that decides whether you are seen.
This does not make SEO obsolete. The opposite is true. Assistants draw heavily on sources that already perform well in search and that they can parse cleanly. Strong SEO is what makes you eligible. AEO and GEO are what decide whether you are the one named, and how you get described when you are.
Being found in the classic list of results. Site health, structure, content and links. Still the foundation.
Being the source quoted inside Google’s AI Overviews and featured snippets, the answer above the results.
Being named when someone asks ChatGPT, Perplexity, Copilot or Gemini for a recommendation in your category.
AI search
How AI search optimisation works
There is no ranking factor to game here. A model assembles an answer from sources it finds readable, consistent and corroborated, so the work is about making your business easy to understand and hard to doubt.
Pages that state the answer plainly near the top, with supporting detail beneath, so a model can lift a clean, quotable passage.
Making your business a recognised entity rather than an unknown website: consistent naming, details and descriptions everywhere you appear.
Schema markup that states what you are, where you operate, what you offer and who stands behind it, in a form machines read directly.
Mentions and citations on sources the models already trust. A claim made only on your own site carries very little weight with them.
Named authors with real credentials, genuine reviews and a visible track record, the evidence both Google and assistants look for.
Tracking the questions your customers ask, which assistants name you, and what changes when we fix something.
What we do
The work itself
AI visibility audit
Where you currently stand across the major assistants, for the prompts that matter in your category.
AI search monitoringContent restructuring
Reshaping pages you already have so a model can quote them, rather than writing everything again from scratch.
Talk it throughSchema & entity work
Structured data and consistency across your site, Google Business Profile, directories and press.
Ask about schemaTechnical foundations
Crawlability, speed and clean markup. Assistants cannot cite what they cannot read reliably.
SEO servicesDigital PR
Earning the third party mentions that make a model confident enough to name you.
Ask about PROngoing monitoring
AI answers change constantly. Tracking them monthly is the only way to know whether the work is landing.
See monitoringHow it runs
What working together looks like
Fifteen minutes to understand your category and what your customers are asking assistants.
What the assistants say about you today, who they name instead, and why, the facts before the plan.
Content restructuring, schema, entity consistency and corroboration, prioritised by what will move first.
Monthly checks on the same prompts, so you can see visibility change rather than take it on faith.
Want to know what AI assistants say about your business?
I will run the prompts your customers use, show you who gets named and what is said, and tell you what I would change first. No obligation.
What Our Clients Say
We’d rather let our clients do the talking.
Questions
Common questions about AI search optimisation
AEO is about being the source quoted in an answer engine, principally Google’s AI Overviews and featured snippets. GEO is about being named by a generative assistant like ChatGPT or Perplexity when someone asks for a recommendation. The underlying work overlaps heavily, but the surfaces and the measurement differ.
No, it depends on it. Assistants overwhelmingly cite sources that already perform well in search and are technically clean. Businesses that abandon SEO to chase AI end up with nothing for the models to quote.
No, and nobody can. These systems are probabilistic and change without notice. What we can do is make you the kind of source they consistently prefer, and measure whether it is working.
By running a defined set of real customer prompts across the major assistants on a schedule, and recording who gets named and how. It is not a public ranking, so it has to be observed directly.
Fewer clicks but very qualified ones, plus a large indirect effect: assistants increasingly shape which businesses a buyer considers before they search at all. Being absent is a slow, invisible loss.
Some changes are picked up within weeks, because assistants reread sources frequently. Building the corroboration and authority that makes you a default answer takes months, like any trust based work.
Very. Local recommendation questions are among the most common things people ask assistants, and size matters far less than clarity and consistency in who gets named.
The people you speak to. There is no account manager passing your questions to a team you never meet.
Still have a question? Ask and I will answer it directly.
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We audit your visibility
Where you show up on Google today, and whether AI assistants mention you at all.
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Clear priorities, realistic timelines and what it costs. Yours to keep either way.
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