Notes on SEO, AI search and getting found

The way people find information has broadened. Some still work through a page of Google results. Many now read an AI generated summary at the top of those results instead. Others ask ChatGPT directly, or put the question to Gemini, Perplexity or an assistant built...

Most conversations about search visibility start with content and keywords. Website architecture rarely gets the same attention, yet it quietly determines whether that content can be found at all, by people, by search engines, and increasingly by AI powered search...

When someone in Australia searches for a plumber in Parramatta or a commercial fitout company in Sydney, there is no longer one result that decides who gets the enquiry. Depending on the query, that person might see sponsored ads at the top of the page, organic...

A lot of the conversation around AI generated content and SEO gets stuck on one question: can Google tell? It's an interesting technical question, but it's not really the one that matters for a business deciding how to use AI in its content process. The more useful...

Google AI Search isn't something on the horizon anymore. AI Overviews and AI Mode are already part of everyday Google results for many Australian searchers, and they're best understood as an evolution of Google Search, not a separate system that requires throwing out...

EEAT often gets talked about as if it's a single switch Google flips to rank a website higher. It isn't. EEAT, Experience, Expertise, Authoritativeness and Trustworthiness, comes from Google's Search Quality Rater Guidelines, the framework Google's human quality...

If you're doing SEO in Sydney, every keyword counts, but sometimes the biggest obstacle isn't a competitor, it's your own website. This is what's known as keyword cannibalisation, and if it's happening on your site, your rankings, traffic and conversions could be...

If you've read our guide on how AI Overviews are changing local SEO, you'll already know that AI powered search is changing how Sydney customers find and evaluate local businesses. This article is about what to do about it....

Traditional keyword research is not dead, but relying on search volume and exact match phrases alone is no longer enough. AI powered search is changing how queries are interpreted, how answers are generated and how businesses need to think about topics, intent and...

Many local service websites ask one general services page to do too much. A plumbing website may mention emergency plumbing, leak detection, blocked drains and hot water repairs on the same page, while giving customers and search platforms no clear destination for any...

There's a moment most business owners never get to see. A potential customer finds you on Google. They click your link. They land on your page. They look around for a few seconds, and then they leave. No call. No form submission. No enquiry. Thirty seconds later...

If you've searched for anything on Google lately, you've probably noticed that big block of AI generated text sitting at the very top of the results page, before any websites, before any ads, before anything else. That's Google's AI Overview, and for Australian...