SEO · AEO · GEO · Consulting · Since 2013
An SEO consultant in Sydney, for Google and AI search
Some businesses do not need an agency to run their search work. They need someone experienced to tell them what matters, in what order, and why. That is consulting: strategy, audits, direction and a second opinion you can trust, covering classic SEO and the AI answers that now sit above it. Working in search since 2008.
- Technical audits
- Search strategy
- Team mentoring
- Content direction
- AEO for AI Overviews
- GEO for ChatGPT & Perplexity
Consulting remotely with businesses and in house teams across Australia.
When consulting fits
When you need a consultant rather than an agency
If you already have a developer, a marketer or an agency doing the work, adding another agency rarely helps. What helps is someone who can look at the whole picture, tell you what is holding the site back, and give your team a prioritised plan they can execute, without an ongoing retainer for work you can do yourselves.
Consulting also makes sense when the decision is strategic rather than tactical: a replatform, a site migration, a new market, or working out whether search is worth investing in at all. Those are decisions worth getting right once rather than discovering slowly over a year of retainers.
Being found in the classic list of results. Site health, structure, content and links.
Being the source quoted inside Google’s AI Overviews and featured snippets.
Being named when someone asks ChatGPT, Perplexity or Gemini for a recommendation in your category.
AI search
Strategy for AI search, not just search engines
Most in house teams are well set up for traditional SEO and have no plan at all for AI answers. That gap is where a lot of consulting value sits right now, because the work is different and the reporting most teams rely on does not show it.
A read on whether assistants currently mention you, for which prompts, and what they say when they do.
Usually a small number of structural problems, not the long list of minor issues an automated audit produces.
How to restructure existing pages so a model can lift a clean answer, rather than writing everything again.
Getting your business described consistently enough that machines treat you as a known entity rather than an unknown site.
A plan your team can execute, sequenced by impact and effort, with the reasoning attached so they can adapt it.
Bringing whoever does the work up to speed, so the capability stays with you instead of leaving with a contract.
What we do
What we do
Technical audit
A deep read of what is holding the site back, with fixes prioritised by impact rather than listed alphabetically.
Ask about an auditSearch strategy
Which markets, terms and pages are worth pursuing, and which are a waste of your budget.
SEO servicesAI search readiness
A clear view of whether AI assistants can read, trust and cite your site, and what to change if not.
AI search optimisationMigration & replatform
The single highest risk moment for organic traffic. Planned properly, it costs you nothing; done badly, it can halve your traffic.
Talk it throughTeam mentoring
Regular sessions with your in house marketer or developer so the knowledge stays in the business.
Ask about mentoringSecond opinion
An independent read on what your current agency is doing, and whether it is worth what you are paying.
Get a second opinionHow it runs
What working together looks like
Fifteen minutes to understand the business, the site and what decision you are trying to make.
A structured read of the site, the market and your AI visibility, the facts before the opinions.
A prioritised, reasoned set of recommendations your team can execute, walked through together rather than emailed.
Ongoing sessions if you want them, or nothing at all. Consulting should not quietly turn into a retainer.
Want an independent read on your search performance?
I will look at your site, your competitors and how you currently appear in Google and in AI answers, then tell you what I would prioritise. No obligation.
What Our Clients Say
We’d rather let our clients do the talking.
Questions
Common questions about SEO consulting
An agency does the work for you month to month. A consultant tells you what the work should be and why, and usually leaves the execution with your team. If you have no one to execute, an agency is the better fit.
Yes, and it is a common arrangement. An independent read on strategy and priorities usually makes an agency relationship more productive, not less, provided everyone knows the consultant is not there to replace them.
It depends on scope. A one off audit is very different from ongoing monthly sessions. Our published packages are on the SEO services page, and consulting is quoted against what you need.
Nothing extra. AI search visibility is part of the ongoing Organic Growth + AI Search package, from A$1,299 a month, and the one off audit, from A$495, includes an AI search visibility check. The reason is practical: the technical health, content and authority that get you ranked in Google are the same things ChatGPT, Gemini and Google’s AI Overview look for before they name anyone, so splitting them into two bills would mean charging you twice for the same work. If you only want to know where you stand in AI answers today, the free visibility check covers that.
Both, but the conversation matters more. A document nobody understands changes nothing, so recommendations are walked through with whoever will execute them.
Yes, and it is worth involving someone before the migration rather than after. Migrations are the most common cause of sudden, lasting traffic loss, and almost all of it is avoidable with planning.
Yes. Any strategy that stops at traditional rankings is now covering half the picture, so AI visibility is part of every audit rather than an add on.
Anything from a single audit to monthly sessions over a year. There is no minimum term for consulting, because the value should be obvious each time.
The people you speak to on the first call. Consulting is not something we delegate.
Still have a question? Ask and I will answer it directly.
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Practical walkthroughs, no jargon, real examples you can apply to your own site.
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Why location landing pages matter for SEO and Google AI Overviews
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From the blog
Recent writing on SEO and AI search
How to Improve Your Website’s Visibility in AI Search
The way people find information has broadened. Some still work through a page of Google results. Many now read an AI generated summary at the top of those results instead. Others ask ChatGPT directly, or put the question to Gemini, Perplexity or an assistant built...
How Website Architecture Affects SEO and AI Search Visibility
Most conversations about search visibility start with content and keywords. Website architecture rarely gets the same attention, yet it quietly determines whether that content can be found at all, by people, by search engines, and increasingly by AI powered search...
Organic Search vs Paid Search: What Delivers Lasting Value?
When someone in Australia searches for a plumber in Parramatta or a commercial fitout company in Sydney, there is no longer one result that decides who gets the enquiry. Depending on the query, that person might see sponsored ads at the top of the page, organic...
Book a free call
Fifteen minutes on the phone. Tell us what you’re trying to grow.
We audit your visibility
Where you show up on Google today, and whether AI assistants mention you at all.
You get a plan
Clear priorities, realistic timelines and what it costs. Yours to keep either way.
Get in touch
Tell us what you’re looking to improve, whether it’s SEO, AI search visibility, website performance or generating more enquiries.
Helping businesses grow through search since 2013
Book a Free Strategy CallSEO services
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